Toyota gave us the swagger wagon with their Sienna commercials, but just what is it that Honda’s trying to sell us in their latest Odyssey commercial? A heavy metal minivan with the path to Redemption Road pre-programmed into the GPS? Redemption from what? The horror of having to buy a gallon of milk? The only thing missing from this commercial is a tramp in fishnet stockings!
I think I’m supposed to be the target consumer for this product, but this marketing offends me. Is this how they think men in the minivan market need to be appealed to? The type of man likely to be swayed by this type of commercial is not going to be caught dead in a minivan, no matter how many fireworks are going off behind it.
Instead, I would have emphasized the cross-platform utility and elegance of the vehicle. Scene 1: transporting a baseball team in the morning. Scene 2: fold down the seats and transport lumber and tools for home projects in the afternoon. Scene 3: a tuxedo and evening gown affair with the wife, complete with valet parking. Leave the heavy metal fantasies to the childish childless.